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branding

becoming unforgettable

Logo Design and Branding

Style Guides / Brand Books

logo design & branding

There is a common misconception when it comes to the phrase “corporate branding.”  The word “brand” is often confused to mean the same thing as a logo.  However, a logo is just a small piece of your overall brand. Your company’s brand is more than just a symbol…it’s an experience. 

Experiences can extend through multiple senses of an individual during any given interaction.  MOJO’s brand experts consider every aspect of a customer’s potential experience with your brand. Simply put, this thought process goes beyond how your logo will be used, to what environment it will be engaged in, and how it will be interacted with.

Diagnostic Biochip

Creating the Next Generation of Bioelectronic Implants

DreamForge

A New Reality

Microcom Environmental

Reliable by Nature

2 Health Nuts

Wellness in the Workplace

Digital Color Ink

Trusted Knowledge. Proven Results

Jacobs Group

Delivering Marylanders Prestigious Homes & Ownership

KinnCare

Holistic Health Care for you and all of your Kin.

Chedda Payroll

Complete Out Sourced Payroll Services

Humble Bugs

Welcome to Family

Glyph

Production Technologies

LOTSA

Stone Fired Pizza

Haas & Sons

Your Neighborhood Electrician

Refine your company image by meeting with our branding professionals today!

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brand book

If you have worked with a big design firm or marketing agency in the past, then you probably know what a style guide or brand book is.  However, most of the small to medium sized companies we work with in Baltimore, San Diego, and even Austin have never heard of this term before, nor do they understand the need.

Have you ever hired a vendor to print company shirts or design your business card, but the end product just didn’t line up with your company’s image?  They may have used your logo, but the fonts are off, the colors aren’t right, or the logo is stretched or squished.  A brand book is a style guide, which defines your brand and ensures that whatever marketing materials you’re producing are consistent and accurately reflect the company.

Build a brand people recognize

define your brand
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