/LOTSA/

Industry: Dining and Entertainment

Pizza is simple. At Lotsa we made a commitment to serve our customers the best pizza with the freshest ingredients including fresh, premium Grande® mozzarella. But, that isn’t enough to turn your head so we lit up stone fired ovens and let you Build-Your-Own pizza choosing your crust and toppings as you walk through our order line. You direct our pizza makers who make your pizza to order in front of your eyes and bake them in a stone fired oven for the ultimate crust and taste. The difference is Lotsa.

Industry: 
Dining and Entertainment
Deliverables:
Strategic branding & design
Photography
social media campaign
Signage & promotional materials
Challenges:

Lotsa, formally 'Lotsa Mozza', was facing a rebranding challenge with a rapid expansion on the horizon.  The client needed to maintain their core brand, but evolve the brand to a look that the client's audience would not be alientated.  Simutaneoulsy the client neede dot ensure that they met the objectives of their rebranding efforts.

Solutions:

MOJO developed 12 ideas for new company names, that included the original word "Lotsa" and then focused on the evolution of the logo mark.  Later with the client we decided to simply just use the name "Lotsa".  MOJO then completed the style guide, packaging and sign mocks for the client. 

Typography

Colors

Peppercorn

Hex: #12181f
CMYK: 0.25, 0, 0.9583, 0.9059

Fire Engine

Hex: #d1272e
CMYK: 0, 0.8134, 0.9904, 0.1804

Golden Crust

Hex: #f5a81c
CMYK: 0, 0.3143, 0.9959, 0.0392

Parmesan

Hex: #fae1a3
CMYK: 0, 0.1, 0.96, 0.0196

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