/Humble Bugs/

Industry: Family Education

Building stronger, happier families by focusing on character. The Humble Bugs Character Building Kits include supplies, information, a timeless movie, crafts, and lots more that the whole family can enjoy together. Subscribers receive a new Character Building Kit at their doorstep every other month!

Industry: 
Family Education
Deliverables:
Logo Design
Character Design
Packaging
Photography
Printed Materials
Challenges:

Design and develop a new brand that would engage not only customers, who are mothers and fathers, but also the children that will be playing with the product every day.  Additionally, we needed to design a logo that could be used to spin off other characters to support a story line that could be used to further promote the company's brand.  The client was looking for a style of art that accented the name of their company, Humbel Bugs.

Solutions:

MOJO started the design process by researching several subscription box services, family brands and color paletts that were going to support the brand's printed collateral.  Our solution required us to create a prototype box and design four characters that could illustrate the various categories.

Typography

Colors

Purple

Hex: #A41D50
CMYK: 28, 100, 53, 14

Red

Hex: #E11D40
CMYK: 5, 100, 76, 0

Orange

Hex: #F15C22
CMYK: 0, 79, 100, 0

Yellow

Hex: #F99E2D
CMYK: 0, 45, 93, 0

Green

Hex: #08927F
CMYK: 83, 21, 59, 4

Sand

Hex: #F0DFCF
CMYK: 5, 11, 16, 0

More Brands:

View Project

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