Building stronger, happier families by focusing on character. The Humble Bugs Character Building Kits include supplies, information, a timeless movie, crafts, and lots more that the whole family can enjoy together. Subscribers receive a new Character Building Kit at their doorstep every other month!
Design and develop a new brand that would engage not only customers, who are mothers and fathers, but also the children that will be playing with the product every day. Additionally, we needed to design a logo that could be used to spin off other characters to support a story line that could be used to further promote the company's brand. The client was looking for a style of art that accented the name of their company, Humbel Bugs.
MOJO started the design process by researching several subscription box services, family brands and color paletts that were going to support the brand's printed collateral. Our solution required us to create a prototype box and design four characters that could illustrate the various categories.
Hex: #A41D50
CMYK: 28, 100, 53, 14
Hex: #E11D40
CMYK: 5, 100, 76, 0
Hex: #F15C22
CMYK: 0, 79, 100, 0
Hex: #F99E2D
CMYK: 0, 45, 93, 0
Hex: #08927F
CMYK: 83, 21, 59, 4
Hex: #F0DFCF
CMYK: 5, 11, 16, 0
