/Glyph/

Industry: Data Storage

Whether you are on the road with a mobile drive or in the studio with a lightning fast RAID... You can trust Glyph when it matters most.  Their uncompromising focus on simple elegance and rock-solid reliability for the most demanding workflows has won the hard-earned respect of professional content creators around the world.

Industry: 
Data Storage
Deliverables:
Strategic Branding & Design
Website Design & e-commerce
Photography
Social Media Campaign
Signage & promotional materials
Challenges:

Glyph was struggling with a stale brand and inconsistent marketing materials. They came to MOJO looking for a brand refresh and a clearly defined style guide, including colors, fonts, and usage. The new brand would connect with a broader audience and should be easily incorporated into new product packaging, future marketing campaigns, and a new website they could manage themselves that included ecommerce capabilities. 

Solutions:

We wanted to give "glyph" some meaning. In typography, the literal glyph in the G is emphasized by the green arrow. The arrow is a very powerful and meaningful symbol, which is meant to represent "moving forward." It can also be very functional as illustrated when engineered as a light on the drive itself. This green triangle, and the angles themselves, have been incorporated in additional product packaging and marketing materials.

Typography

Colors

Green Glow

Hex: #43B663
CMYK: 72, 0, 84, 0

Green Shade

Hex: #28A754
CMYK: 80, 7, 93, 0

Dark Gray

Hex: #58595B
CMYK: 0, 0, 0, 80

Black

Hex: #000000
CMYK: 0, 0, 0, 100

More Brands:

View Project

Let's Talk.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form