Challenges:
Glyph was struggling with a stale brand and inconsistent marketing materials. They came to MOJO looking for a brand refresh and a clearly defined style guide, including colors, fonts, and usage. The new brand would connect with a broader audience and should be easily incorporated into new product packaging, future marketing campaigns, and a new website they could manage themselves that included ecommerce capabilities.
Solutions:
We wanted to give "glyph" some meaning. In typography, the literal glyph in the G is emphasized by the green arrow. The arrow is a very powerful and meaningful symbol, which is meant to represent "moving forward." It can also be very functional as illustrated when engineered as a light on the drive itself. This green triangle, and the angles themselves, have been incorporated in additional product packaging and marketing materials.