Whether you are on the road with a mobile drive or in the studio with a lightning fast RAID... You can trust Glyph when it matters most. Their uncompromising focus on simple elegance and rock-solid reliability for the most demanding workflows has won the hard-earned respect of professional content creators around the world.
Glyph was struggling with a stale brand and inconsistent marketing materials. They came to MOJO looking for a brand refresh and a clearly defined style guide, including colors, fonts, and usage. The new brand would connect with a broader audience and should be easily incorporated into new product packaging, future marketing campaigns, and a new website they could manage themselves that included ecommerce capabilities.
We wanted to give "glyph" some meaning. In typography, the literal glyph in the G is emphasized by the green arrow. The arrow is a very powerful and meaningful symbol, which is meant to represent "moving forward." It can also be very functional as illustrated when engineered as a light on the drive itself. This green triangle, and the angles themselves, have been incorporated in additional product packaging and marketing materials.
Hex: #43B663
CMYK: 72, 0, 84, 0
Hex: #28A754
CMYK: 80, 7, 93, 0
Hex: #58595B
CMYK: 0, 0, 0, 80
Hex: #000000
CMYK: 0, 0, 0, 100
