Drones in Flight: Super Power or Super Marketing Tool?

Alex Fakeri | Aug 03

Drone Videography & Drone Photography in Perspective

testSince the dawn of time, man has been mesmerized by the power of flight. From Greek mythology to the ancient Egyptians, Renaissance man Leonardo da Vinci and today’s Elon Musk – we have been fascinated, if not obsessed, with flight. Having to choose one super power, most people would choose flight. But is flight a super power or a super marketing tool? It’s probably both, but being able to harness flight for the purposes of impactful, unforgettable and creative marketing effect is more easily within our reach and is a lot more affordable that you might think.

The use of ‘drones’ in everyday vernacular was first introduced through references to military-grade reconnaissance or radio controlled unmanned vehicles (RC UAV). Through technological innovation, drone sizes dropped as did their price tag – making a consumer-friendly combination of digital photography and video technology. For the first time, flight and photography came together and produced a stunning combination: Drone Videography – which creates a thrilling perspective on a personal scale – placing the super power of hi-definition flight in your hands.

Using drone videography stretches the imagination of advertising, marketing and the user experience.

Advertising & Marketing

As marketing tools continue to grow by leaps and bounds – one thing sticks out: Video content continues to explode. Consider the following factoids*:

  • By 2017, online video will account for 74% of all online traffic
  • 55% of people watch videos online every day
  • 54% of senior executives share work related videos with colleagues weekly
  • 52% of marketers believe that video is effective for brand awareness
  • Including video in a landing page can increase conversion by 80%
  • 4 times as many customers would rather watch a video about a product than read about it
  • YouTube has over a billion users, almost one-third of all people on the internet
  • 48% of marketers plan to add YouTube to their content strategy in the next year
  • 500 million people are watching videos on Facebook every day
  • 45% of people watch more than an hour of Facebook or YouTube videos a week
  • Snapchat users watch 10 billion videos a day
  • 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI
  • Marketers who use video grow revenue 49% faster than non-video users
  • and 55% of people consume video content thoroughly

*Excerpted from sources that includes AdWeek, Bloomberg, HubSpot and others

With these stats as a backdrop, it’s easy to see the creative boost drone video can bring on behalf of content marketers.

When Executed Correctly

Here’s the deal: You have to know what you’re doing when using a drone for video. Just because you have a drone – a camera – and a scenic environment, doesn’t necessarily mean you’re qualified. I own a stove and a pan, but don’t look for a Michelin star in my kitchen! To become a graphic designer – a good graphic designer, or illustrator or photographer or videographer in this instance – it requires a long-term focus on perfecting creativity to a point of seamlessness. To put it another way; you may not know what good design is, but you’ll know it when you see it.

With our office located near Baltimore, Maryland – about 25 miles from Annapolis, Maryland – we are lucky to live near some of Maryland’s greatest natural waterscape.

MOJO made its first investment in drone videography in 2015. And while we’ve never claimed to be RC enthusiasts, our artists who are gifted visual communicators, are thrilled to fly our drones to help tell a story that connects with the audience. With our office located near Baltimore, Maryland – about 25 miles from Annapolis, Maryland – we are lucky to live near some of Maryland’s greatest natural waterscape. Adding to our photo and “land” video tool belt – we’ve added “drone footage” to our arsenal to add another dimension for our clients who have given feedback nothing short of spectacular.

What Have we Learned about drones?

Clients love drone video to help market and sell their products and services – and we’re going to keep giving it to therm. Once the FAA opened its restrictions for use both for consumers and professionals, what was once an expensive hobby became a practical cottage industry. At first, like any new technology, early versions of drones weren’t that intuitive – still limiting true creativity. Today, with drones that integrate the cameras into the chassis and are controlled from a smart device like an iPhone, iPad or headset – make it possible for nearly anyone to pilot a drone with some training – some for a pay check and some for sport. As the list of drone vendors continues to grow, we’ve been most impressed with drones coming out of DJI and Yuneec.

DJI places creativity first – which is where it belongs. No longer considered a utilitarian contraption, DJIs line of drones offer a wide range of price points for the consumer and creative professional. In their professional line, the “Inspire” quad-copter models lend themselves to the artist determined to inspire the viewer. The launch of their Inspire 1 flipped the script and elevated drone videography to new levels.

Yuneec began their 15-year journey as an RC manufacturer for enthusiasts and has followed the wave of innovation into the drone video space, offering “A whole new way of flying”. Yuneec’s product line includes quad-copters and hexacopters with built-in technology to avoid obstacles and automatically dodge them in real time.

Both of these companies put the focus on the experience of flight rather than the technology of flight – not only for the viewer but for the operator. It’s easy to see the natural differentiator this offers marketers.

Drones on the Table

As this niche industry continues to evolve, like any technology, MOJO is evolving with it. We serve clients across a wide range of industries: landscaping, real estate, towboat services, tree removal to name just a few. With this in our toolbox, the creative opportunities are endless. Being able to not only capture video that we drop into a website, we’re able to leverage real-time streaming capabilities that fit into the everyday conversation of social media to help clients connect with their customers in a truly unique way. We’re more excited – if not moreso than our clients. We love bringing this option to the table when developing a creative brief. In addition to the many tools in our already full toolbox, our team is ready to help make flight a reality – enabling our clients to tap into this powerful innovation to elevate their brand and their revenue.

MOJO flew the Yuneec Typhoon on the famous PGA TPC Potomac Golf Course at Avenal Farm in Potomac, Maryland – we had a great time filming Billy Hurley III capturing some great footage from our drone.

 

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